Festival Information
General Information
Advance Tickets
Driving Directions
- Amtrak
Where to Stay
Event Attractions

A jam-packed menu of Festival fun, the weekend celebration includes the "erry best" for everyone! Strawberry Foods: More than 50 food booths tempt the heartiest appetite with everything from strawberry pizza and strawberry nachos, deep fried Twinkies with strawberries, to strawberry kabobs, strawberry flan, cotton candy, strawberry beer, wine and more. Whether it's shortcaked, chocolate dipped, ice blended, or funnel caked, strawberries are the celebrated fruit. Strawberries by the pint and flat, along with strawberry plants are among the take home delights. Best of all, with each scrumptious bite, proceeds from non-profit food and concession booths benefit close to 20 charitable groups throughout the Southland. Last year's event generated $270,000 in non-profit funding, topping the $2 million mark for donations since the Festival began in 1984. The popular "Build Your Own" Strawberry Shortcake Tent allows you to control your own delicious destiny. (tent supplies include: 3000 loaves of Entenmann's all Butter Pound Cake, topped by 8,000 pounds of sliced berries, 275 flats of whole berries and finished off with 1500 cans of Lucerne Whipped Cream!)

Strawberry Promenade:
Presented by:

it's an inviting tented oasis offering an interactive and imaginative look at strawberries with the framed strawberry field "Life of A Strawberry" exhibit and Hero's Hall pictorial salute to Festival non-profit benefactors. At the top of every hour, the Promenade's presenter stage comes alive with enlightening activities and presentations like decorating with strawberries, health and wellness strawberry style, decorating with strawberries, proper care of your own strawberry garden, tips for healthy fruit preparation, the strawberry stomp, and more. Widescreen television monitors also tell the Festival story through captivating visuals.

Concert Performances:
Alive with non-stop tunes on two centrally located stages, musical performances range from Classic Rock and Country, 40s and 50s, World Rhythms, Motown, and Zydeco, Latin Salsa, Rock and Roll, and Party Big Band, among others. Within the Festival grounds near the Arts and Crafts displays solo artists provide soothing entertainment for the senses in a more intimate and relaxed setting. Please click here for a complete listing of headliners and performance times

Star Berry Hunt:
An outlandishly amusing quest for berry knowledge that begins within the Strawberry Promenade. Pick up your Star Berry Card and explore the Festival grounds in an exciting search for clues that help solve a berry riddle and send you on your way to winning cool prizes and strawberry souvenirs. Follow the berry map and journey at your own pace. Solve the riddle and turn in your completed card in Strawberryland For Kids at the Ventura County Star's Star In Education Foundation booth, and you're in the running for grand prizes like a cruise and weekend getaway compliments of Shell Vacations. Participants who complete the hunt will receive special strawberry goodies while supplies last.
Strawberryland For Kids: A magical place for the youngest seedlings of the family, it's prime real estate for fun with free rides and attractions, all included in the price of admission. From the Berry-Go-Round and Safari Train, to the Tug Boat, Lady Bug Ride and Carousel, there's lots to keep the smiles as plentiful as the strawberries. Kids won't want to miss the Gull Wings On The Go mini-museum with its share of hand's on interactive discoveries or they may want to try playing a classical musical instrument with the volunteers from the New West Symphony. The tented Jest In Time Family Fun Stage features jugglers, magicians, puppeteers and a special appearance with guest, Strawberry Shortcake, the official berry princess of Strawberryland who puts her heart and soul into seeing that things improve for everyone she meets.

Strawberryland For Kids:
A magical place for the youngest seedlings of the family, it's prime real estate for fun with free rides and attractions, all included in the price of admission. From the Berry-Go-Round and Safari Train, to the Tug Boat, Lady Bug Ride and Carousel, there's lots to keep the smiles as plentiful as the strawberries. Kids won't want to miss the Gull Wings "On The Go" mini-museum with its share of hand's on interactive discoveries or they may want to try playing a classical musical instrument with the volunteers from the New West Symphony. The tented "Jest In Time Family Fun Stage" features jugglers, magicians, puppeteers and a special appearance with guest, Strawberry Shortcake, the official berry princess of Strawberryland who puts her heart and soul into seeing that things improve for everyone she meets.

Fine Arts and Crafts Presentation:
A feast for the eyes with more than 300 booths hosted by artisans from 10 states who travel to California's strawberry coast each year to showcase their one-of-a-kind originals. The presentation offers a vast array of striking, interesting and whimsical works from a full range of mediums. Whether it's a colorful mosaic, a wood sculpture, a garden birdhouse, educational fabric book, watercolors, oils, a ceramic bowl, or a children's puzzle, you can bet you won't find anything like it anywhere else. Make the discoveries for that perfect special someone or treat yourself as you stroll along and visit with each artist
The showcase is put together by Northern California-based Pacific Fine Arts and the locations of your favorite artist can be found at the Festival's information booths near each entrance gate.

Click Here to View a List of Artists and their Mediums.

Strawberry Contests:
Ever dreamed of tossing a gooey tart in your Dad's face or at your little sister? Any visions of eating as much strawberry pie as possible in 60 seconds without using a fork? The festival dishes out awesome opportunities to get into the act. All ages and appetites accepted. Prizes are awarded daily. The participation fee is just $1 and the laughs are priceless. Application forms are available at Festival information booths or at the contest area near the Blue Gate beginning 30 minutes prior to each event.

*Strawberry Tart Toss: Participants (or victims) peer through cutouts on a large strawberry-painted board to become prime targets while contestants take aim with strawberry tarts.

*Strawberry Pie Eating Contest: A challenge strawberry lovers can really sink their teeth into! Timed in your face fun as participants devour strawberry pies topped with whipped cream all with hands held behind their backs. It's the ultimate mouthful. Prizes awarded in various age groups.

*Strawberry Stomp: Head to the Strawberry Promenade to find out how you can trudge through a barrel chocked full of strawberries to create a juicy ooze for the ultimate strawberry slime.

*Strawberry Thrills: Included in the admission price, visit the Strawberry Hill Climbing Wall or the Strawberry Bungee Trampoline and Jump to give an extra bounce to your day -- harnessed for safety. (some restrictions apply)